Manufacturing Company

Lead Generation and Better Sales Conversion

DMOOP helped the client optimise the website to make it more conversion friendly.
Implemented Strategies that helped them generate more leads without increasing the traffic on the website.

About Manufacturing Company

Manufacturing Company, founded in 1991, is one of the rare firms in India to surpass 3 levels of ISO
Certification – ISO 9001:2015, ISO 14001:2015 & ISO 45001:2018. A leading designer and manufacturer of Specialized Material Handling Systems used in Aviation GSE, Aerospace, Defense, Material Handling, Car Parking, etc.

The challenge

Not Enough Qualified Leads For Sales Team

Our client bought a B2B Leads Database of 14 Lacs Leads from third-party database providers.

But the team was not able to generate new leads that were interested in buying their product.

Not Able to Close Sales Through Cold-Calling

Even though the clients had a database of 14 Lacs Leads, they were still struggling to convert these leads.

Services Used:
STRENGTH IN NUMBERS

Business impact

What Did We Do?

  1. Optimised Online Brand Presence
    DMOOP created a brand strategy to position the client as an expert and authority figure in their domain and optimised all the social media handles for clients.
  2. We also created content for their potential clients to create brand awareness and differentiation.
What’s the process?
Build Highly Potential Clients In their Network
DMOOP formulated a LinkedIn Marketing Strategy to target potential customers that were more likely to buy their product. We  targeted customers based on the following parameters:
  1. Designation
  2. Company Size
  3. Company Revenue
  4. Company Industry
We prepared a highly-personalised outreach message for the potential customers and started the outreach process. 
 
40%

Increased in Linkedin Users

30%

Increased in Lead Generation

10%

10% Increase in Lead Closed

Esteemed Security solutions

Optimised Their Website For Lead Generation
DMOOP helped the client optimise the website to make it more conversion friendly.
Implemented Strategies that helped them generate more leads without increasing the traffic on the website.
 
Optimised Their Sales Operations
We worked with the sales team to increase their sales productivity and overall sales operations by implementing marketing and sales CRM.
Digital strategy that includes:

Start driving results with DMOOP