25% Increase in Lead Generation
The client wanted to generate B2B leads for their training products.They wanted to connect with organisations/companies who are willing to train their women employees for management/leadership roles.
About Training & Coaching
The client provides highly impactful leadership programs for women in corporations. The mission of the client is to prepare millions of women to lead the corporate world
The challenge
Our client seeks to cultivate B2B leads for their training products, targeting organizations eager to empower female employees for leadership roles. With a focus on bridging the gender gap in management, our goal is to connect with companies committed to fostering diversity and inclusion. Through tailored training programs, we aim to equip women with the skills and confidence needed to excel in leadership positions.
By partnering with forward-thinking organizations, we strive to create a culture of equality and opportunity in the workplace.
Services Used:
STRENGTH IN NUMBERS
Business impact
Campaign to Create Thought Leadership in the Domain
The objective of the campaign was to aware and educate the – target audience about the stereotypes in gender roles.
#WhoChangedTheDiaper — Gender Role Stereotype
Content talked about how women are always supposed to be doing the household chores along with managing their offices.
#NoApologies — The Hashtag That Went Viral
In this phase of the campaign, we talked about that women should not apologize for doing something for themselves.
Solutions to the Problem Every Working Women Face
The third and the last part of the campaign talked about the alternatives and solutions that can help them maintain a balance between their work-life as well as their family life.
Increase in Conversion Events
Fresh Applications
Increase new users
Esteemed digital marketing solutions
Through the sniper-method approach and Account-Based Marketing, we generated over 250+ B2B Leads For Training Products.
The leads were majorly generated from corporates in Finance Sector
“DMOOP has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with DMOOP, we can accomplish so much more.”
- Women face bias at their workplace. Women in the middle management would be in their mid 20’s and early 30’s who wants to grow in their career are the best target audience for the product
- Designation: Chief Human Resource Officer, Vice President, Director, Human Resource Head
- Industry of the Company: Banking, Finance Services, Information Technology (IT)
- Company Size: 200+ employees
250+
Leads
Generated
220k+
User
Reached
4.5k+
User
Engaged
